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> An Event Both Competitive and Cost-Effective
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An Event Both Competitive and Cost-Effective |
Two good reasons to exhibit:
attractive rates + privileged
quality contacts (more than
one visitor out of two has a
short-term project)= Cost-effective
participation
in Forum LABO & BIOTECH
• More than one visitor out of two has a short-term project
• 89% of exhibitors were satisfied with their participation
• 97% of visitors were, on the whole, satisfied with their visit to the show
Following a substantial decrease in rates
in 2008 (20% on average) linked to
moving the event to Porte de Versailles
and to rationalizing logistics resources
on a single exhibition and event level,
2010 rates remain stable for identical
services.
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Visitor Profile |
4 show strengths:
(according to visitors) :
1) Market representativeness
2) Number of exhibitors
3) Diversity of the offer
4) Location and layout
97% were, on the whole,
satisfied with their visit
to the show
Origin
Business
Fiels of interest
| Laboratory equipment |
39% |
| Physico-chemical analysis |
31% |
| Separative methods |
26% |
| Spectroscopic methods |
25% |
| Equipment (furniture, …) |
22% |
| Molecular biology |
20% |
| Chemical products |
22% |
| Bacteriology/Microbiology |
21% |
| Glassware |
19% |
| Chemical products |
22% |
| Microscopy |
15% |
| Automation/Computers |
15% |
| Weighing |
11% |
| Producing clean water |
11% |
| Diagnosis |
12% |
| Process analysis |
11% |
| Electrochemistry |
9% |
| Thermal analysis |
7% |
| Others |
14% |
VISIT OBJECTIVES
| In 2008 they came to… |
Objective of visit |
Level of satisfaction |
| >> Get product information |
71 % |
96 % |
| >> Meet usual suppliers |
58 % |
97 % |
| >> Discover new techniques |
51 % |
88 % |
| >> Meet new suppliers |
50 % |
91 % |
| >> Prepare a purchase, an investment |
43 % |
96 % |
| >> Discover market trends and changes |
42 % |
91 % |
| >> Find a solution to a specific problem |
30 % |
79 % |
Most visited events:
1,940 persons took part in Exhibitors’
Workshops, with a 90% level
of satisfaction
1,180 persons attended Expert
Forums, with 75% of them finding
these interesting.
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Exhibitor Profile |
Continued growth,
an optimum format.
• 300 exhibitors (up 113% since
the first edition of the exhibition)
• Exhibition space gross area
of 21,000 sq.m. (more than twice
the size of our first site)
• 92 % of exhibitors are
satisfied with the organization
of Forum LABO & BIOTECH
2008 (general presentation,
activities, duration …)
• 85 % of exhibitors are
satisfied with the promotion of
Forum LABO & BIOTECH 2008
(invitation, program, press,
internet …)
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